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Showing posts from July, 2019

Netflix is Introducing Advertisements to a Conflicted Audience

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Image: Ign.com BY  ANNA BOWMAN In the days where most entertainment was digested primarily through television, online streaming was only just burgeoning. Television viewers griped about lengthy commercial breaks and how much they took away from their amusement based on what they were watching, but they were correct on their complaints: since 2017, the number of advertisements squeezed into a show's broadcast time has increased. The American public is being exposed to more advertising than ever before, even when solely basing the intake on television viewing. Commercial breaks and the complaints surrounding them pushed people to inevitably jump on the bandwagon of streaming services when they became popular. Many people "cut the cord" to their cable providers and strictly stuck to services like Netflix, Hulu and Amazon's Prime Video in order to keep up with their preferred entertainment; in a survey conducted by Deloitte, a consulting firm, 88% of millennials ...

The Online Trend of Being Sad

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Image: bbc.co.uk BY  ANNA BOWMAN Social media’s traction has granted modern-day society a new method of communication: the means to reach out to anyone in the world at any time. This has brought about new ways to make friends, relationships and other meaningful connections with those one may not have been able to reach in any other way but online. These friend groups are often just as valued and as impactful as their real-life counterparts. People seek out connections like this online for a plethora of reasons as society turns to become more integrated with the online world, and like how people are desperate to fit in in their real lives, people are desperate to fit into what's "on trend" in the digital environment of social media. In a Mashable article by Jess Joho, this feeling is defined as "JOMO", or "the joy of missing out"--a backward version of what's popularly known as "FOMO". Mental health and emotional distress have bo...