Social Media and Employee Advocacy: How to Smoothly Advocate a Company
BY ANNA BOWMAN Today's online world is all about brands: they're everywhere! While companies encourage strong branding methods to make themselves appear not just as another friendly brand on social media, many of them have taken to reaching out to online influencers to become brand ambassadors -- like Electronic Arts, who - after seeing how popular The Sims 4 was on YouTube creators - formed the " EA Game Changers ", a team of content creators who the company uses in order to garner opinions from the creators' communities and implement these opinions to improve the game. This tactic is commonly referred to as "employee advocacy". Essentially, the tactic boils down to the employee becoming a promoter of sorts for the company, swiping aside advertising and marketing schemes in order to reach out to their own circles and make the company's promotions feel more personal and intimate. Bambu gives an excellent example of how employee advocacy works...