Anna Bowman

BY  ANNA BOWMAN Everyone wants to spoil their dog -- it's only natural, especially with such a cute pup, and seeing their excitement when their BarkBox shipment arrives at their doorstep is one of the biggest benefits to ordering the box. BarkBox is a subscription box catered specifically to dogs, where you receive a box each month with toys and treats based on different themes. Approximately 600,000 people receive a box monthly, and this is shown by how much engagement they receive on their social media. Not only does Bark (the parent company) and its two sub-companies (BarkBox and SuperChewer ) have strong social media presence, but BarkBox itself has very popular profiles on Twitter (310.5k followers), Facebook (2,994,942 total likes), Pinterest (6.4m monthly viewers), and Instagram (1.6m followers). Across all platforms, BarkBox posts very frequently and receives plenty of engagement from its followers, but Instagram appears to be the most active of the four with new...

BY  ANNA BOWMAN Today, social media platforms exist as one of the most effective ways to promote online. Within the entertainment industry, social media is another form of advertisement, whether for your brand, your company, or yourself. Platforms provide a new realm of communication unlike any other the internet has seen before, and culls the divide between celebrities and their audiences: not only do posts feel more personal, but audiences are also able to connect with their favorite celebrities directly through comments and tags. For the entertainment industry, social media is said to be a "leading driver" for growth. Trailers for new movies, like Star Wars: The Force Awakens are shared exponentially more on social media than anywhere else. In the first 23 minutes following its debut , the Star Wars trailer had gained over a million views solely through shares. There are a variety of positives and negatives that come from the entertainment industry using social medi...